A Good Pitch but Lousy Planning

Once, during the winter,  I was working on a story involving ticket scams. With the Seahawks charging toward their big game with the 49’ers—it seemed like good timing. Lots of people in Portland like to travel up to the games in Seattle. The added bonus is the Oregon...

The Tomato Story

Sometimes my PR friends ask me what it takes to get a story on the news. The next time you wonder, I hope you'll remember the tomato. The story hook might be right under your nose or more accurately here, in your garden. Early this summer, one of our news crews went...

How important is “trust” in your life?

How important is "trust" in your life? I recently read a terrific book called "The Speed of Trust" by Stephen Covey's son who is also named Stephen. His basic premise is that trust makes things go fast or slow. If you trust someone in a business deal, you can move...