Pat’s funny and engaging presentations will have you rolling in the aisles as he tells real stories of success and failure from 30 years in the news business. From awful story pitches to incompetent spokespeople and wonderful but missed opportunities you’ll learn what gets through and what does not. You’ll also get case studies on marginal stories that became superstars because of the way they were prepared and pitched to the media. Your audience will leave with memorable examples of what to do and what to avoid to thrive in any media environment.